Honda Atlas Cars Limited (HACL) has stopped building the BR-V in Pakistan. The seven-seater first went on sale in the country on April 21, 2017. Its local run has now ended after more than nine years.
Why Honda Pulled the Plug
A senior HACL executive told Bloom Pakistan that the BR-V had simply reached the end of its product life. Monthly output had already dropped to just 25 to 50 units before the line stopped. The company said the decision had nothing to do with parts shortages. The BR-V has also been taken off Honda Atlas’s official website, though the executive said it was too early to confirm a replacement.
The Numbers Behind the Decision
Sales data tells the same story. According to Pakistan Automotive Manufacturers Association (PAMA) figures cited by Bloom Pakistan, combined production of the BR-V and HR-V fell to just 120 units in July and August 2026. In the same two months last year, the figure stood at 1,460 units.
Combined sales of both models dropped to 191 units in the first two months of this fiscal year, down from 731 units a year earlier. Honda had produced 648 BR-V units in its very first month back in 2017, so the fall is steep by comparison.
| Detail | Information |
|---|---|
| Launched in Pakistan | April 21, 2017 |
| Assembly plant | Honda’s Lahore plant |
| Engine | 1.5L SOHC i-VTEC petrol |
| Power / Torque | ~118 hp / 145 Nm |
| Launch price | Rs 2.23 million – Rs 2.33 million |
| Price at exit | Rs 5.7 million – Rs 6.4 million |
| Final monthly production | 25–50 units |
| Confirmed replacement | None |
From Rs2.3 Million to Rs6.4 Million
The BR-V arrived with a 1.5-litre SOHC i-VTEC petrol engine, making around 118 hp and 145 Nm of torque, according to Daily Pakistan. It launched with manual and automatic options, though the manual was later dropped. A facelift came in 2019, but the car kept its original first-generation platform for its entire run.
Price told its own story. The BR-V started at roughly Rs2.23 million to Rs2.33 million in 2017. By the time production ended, it cost between Rs5.7 million and Rs6.4 million.
Losing Ground to HR-V and Chinese Rivals
Two things worked against the BR-V. First, Honda’s own HR-V arrived in Pakistan in 2022 with newer styling and pulled buyers toward itself. Second, Chinese brands such as Haval and Chery moved into the same SUV and crossover space with more features and newer platforms.
Buyer habits are also shifting. Interest in hybrid and electric options is growing, and Honda has leaned into that shift. It launched the HR-V e hybrid in July 2025. In September 2026, it cut prices on HR-V variants after hybrid tax changes, according to Daily Pakistan: the HR-V e dropped by about Rs1.07 million to roughly Rs9.299 million, and the VTi-S variant fell by Rs500,000. The BR-V’s older petrol-only setup had no such edge left to offer.
