Jeep has begun a 12-month “Operation Airdrop” campaign, launching the first of 12 limited-edition vehicles, the 2026 Jeep Wrangler Moab 392, powered by a 6.4-liter HEMI V8, today. The program matches off-road models with AI-based social media promotion, providing the Jeep fans with a new surprise every month until 2026.
A Monthly Celebration: ‘Twelve 4 Twelve’
The campaign, officially dubbed “Twelve 4 Twelve,” will release a new limited-run Jeep on the 12th of each month. The first model, unveiled on November 12, is the 2026 Jeep Wrangler Moab 392. Jeep promises 12 unique editions over the next year, giving fans a fresh reason to follow the brand closely.
Moab Wrangler 392: Power Meets Luxury
The Moab 392 packs a 6.4-liter HEMI V8 engine producing 470 horsepower. Its design balances rugged capability with premium touches: 35-inch all-terrain tires, a snout-like cold-air intake, body-color hardtop, and black tow hooks. Inside, Nappa leather-trimmed seats, an Alpine audio system, and a 12.3-inch touchscreen combine luxury with technology. Pricing starts at $79,995 plus destination fees.
Strategy Behind Limited Editions
Industry analysts perceive this campaign as an opportunity where Jeep will win back their faithful customers and quiet the recent concerns regarding prices. With special models such as the Moab 392, Jeep will be able to target its fan base and provide a premium alternative without losing new customers.
Looking Ahead
Orders for the Moab 392 are now open online, and Jeep has not disclosed production limits. The next limited-edition Jeep will debut on December 12, continuing the monthly countdown and building excitement for the remaining 11 “airdrops.”
